2006 Pharmaceutical Conference: “Creating and Maintaining an Informed and Compliant Patient” Scheduled at the Princeton Hyatt on 22 September 2006 “Compliance and Persistence” is quickly gaining momentum on as a central focus in pharmaceutical marketing. DTC, for example, is in the process of becoming more informational and more directed to driving consumers to their physicians for counsel about aptness, adverse event risks, etc. The concept of putting emphasis on keeping patients instead of just acquiring them is a basic consumer marketing tenet and a healthy (no pun intended) addition to the pharmaceutical scene, especially when one factors-in that, in general, 50% of prescriptions are either not filled or, if filled, not fulfilled. This represents a tremendous loss in revenue and a tremendous added burden to healthcare costs overall when diagnosed patients end up in the hospital as the result of non-compliance and persistence. This year’s conference centers on compliance and persistency featuring key players from each step in the marketing path. Speakers will include experts in the various stages in the communication and marketing equation as well as industry government consultants. Details to follow….  Who should attend: Senior Marketing Executives Senior Healthcare Agency Executives Brand and Product Managers Location: Hyatt Regency Princeton 102 Carnegie Center Princeton, New Jersey 08540 When: Friday, September 22^nd, 2006 8:00 am to 9:00 Complimentary breakfast and registration 9:00 to 2:30 pm Conference and lunch/panel discussion Cost: Free by Invitation Only If you are interested in getting on the invitation mailing list, send your name, title, company, address and phone number to Shirley Diffin by e-mailing her at sdiffin@alliancehealthinfo.com