Alliance is a pioneer in using the latest automated technology -- Interactive Voice Response (IVR). IVR can be an efficient and effective substitute for live operator coverage in appropriate applications. One of the best and efficient uses of IVR is to handle responses to national TV ads for product information. Alliance has applied some creative thinking to make IVR a more engaging tool. We recommend a "radio commercial" type approach, while capturing name, address and responses to several marketing research questions.

We have resources that offer more than 1,000 IVR lines to handle call volume spikes. We also can use the very latest in voice recognition technology so that the caller will have a difficult time recognizing that a computer is handling the call. The latter capability is especially helpful with audiences who do not particularly like dealing with technology.