Mission Statement Jack Thorne, Founder and CEO Prior to establishing Alliance, Jack was the President of Telerx, one of the first companies to use nurses for outbound Physician teledetailing and to provide outsourced handling of information inquiries by healthcare professionals, patients and consumers. Prior to Telerx, he was in the advertising business and retired as an Executive Vice President of BBDO, a large, multi-national agency that is now part of the Omnicom Group. Mary Anne Greenberg, President, COO Mary Anne has 25 years of senior position client service skills in marketing. She works diligently to understand the needs of a client and shape the company to meet the needs of the industry. Prior to Alliance, Mary Anne was a consultant to several large fulfillment companies serving Pharmaceutical clients. Prior to consulting, Mary Anne was the Senior Vice President for a Manhattan based Cooperative Advertising and Competitive Tracking and reporting company for over a decade. She worked with senior contacts at Fortune 500 companies in the entertainment, telecommunications, high tech software and hardware companies. Paul Coleman, Executive Vice President Paul, a 25 year veteran of the aerospace and telecommunications industries, oversees operations and has a Masters degree in engineering. Prior to Alliance, Paul directed the design of analog and RF radar systems for military aerospace. Paul has extensive knowledge of Microsoft networking and Avaya telephony control. Paul’s analytical skills slice through the complicated problems of systems and scheduling. He is an important factor in keeping Alliance the best in its class. Norm Leferman, VP Research and Planning Norm has over 35 years of experience designing and implementing qualitative and quantitative marketing research programs for an extensive list of pharmaceutical and other client companies.  Norm's particular strengths lie in the translation of survey data into actionable implications for new product development and/or the creation of communications programs.  As President of his own marketing research firm for more than 25 years and as an independent focus group moderator Norm has conducted numerous studies among doctors, nurses and pharmacists as well as consumers of all ages.